01For your sales pipeline
Exhibitor enquiries
Reach relevant brands, companies and decision-makers with a clear reason to exhibit. Generate enquiries your sales team can follow up and convert into stall bookings.
EXHIBITION GROWTH AGENCY
B2B & B2C EXHIBITIONSThe crowd starts
before the gates open.
You organise the exhibition. We build the growth around it—from exhibitor enquiries to opening-day turnout.
The bigger picture
Your venue is booked.
Is your growth planned?
A great venue and a strong exhibition concept are only the beginning. You still need to reach the right brands, give visitors a reason to register and keep your exhibition on their calendar.
That’s where HOM comes in01
02For your registration goals
Visitor registrations
Turn awareness into sign-ups through targeted campaigns, compelling event content and a simple registration experience.
03For opening-day turnout
Actual attendance
Keep registered visitors informed and interested through timely updates, reminders and reasons to attend.
04For meaningful connections
Business opportunities
Build your audience around the buyers, trade professionals and consumers your exhibitors want to meet.
One connected campaign
Every channel.
One growth plan.
Exhibitor prospects and visitors need different messages. We connect the services your exhibition needs while giving each audience its own path to action.
Explore all 10 services
SERVICE 01
Exhibition Growth Strategy
Build the campaign around your exhibition’s positioning, audience, targets, budget and timeline—with clear priorities from launch to opening day.
SERVICE 02
Performance Marketing
Run targeted Meta, Google and LinkedIn campaigns for exhibitor enquiries, visitor registrations and relevant event awareness.
SERVICE 03
Social Media Marketing
Give people reasons to follow your exhibition through exhibitor spotlights, event highlights, reels, announcements and audience-focused content.
Built for your audience
Different exhibitions.
Different reasons
to attend.
The audience changes. The focus stays the same: give the right people a clear reason to act.
B2B EXHIBITION GROWTHConnect industries.
Connect industries.
Create opportunities.
Trade buyers. Dealers. Distributors. Decision-makers.
A campaign built around commercial relevance.
B2C EXHIBITION GROWTHBuild excitement.
Build excitement.
Inspire attendance.
Experiences. Products. Launches. Discoveries.
A campaign built around visitor interest.
The HOM approach
A 3-day event.
A 90-day
growth campaign.
Your exhibition isn’t just a three-day event. We plan backwards from opening day, adapting the timeline to your exhibition’s scale, sales cycle and starting point.
Get to know our approach
STRATEGY BEFORE SPEND.
Every phase
has a purpose.
DISCOVER
Understand the show
Define your audience, exhibitor categories, visitor proposition, existing progress and campaign goals.
PREPARE
Build the foundation
Prepare the messaging, creative direction, website or landing pages, audience segments and measurement setup.
LAUNCH
Generate demand
Launch dedicated exhibitor and visitor campaigns across the channels relevant to each audience.
OPTIMISE
Move interest towards action
Refine campaigns, support enquiry follow-up, retarget interested audiences and build registration momentum.
ACTIVATE
Build opening-day anticipation
Keep visitors engaged with practical updates, exhibition highlights and timely reminders.
LEARN
Learn for the next edition
Review campaign performance alongside available booking and attendance data to identify what to strengthen next time.
Why House of Marketing
Built around
the business
of exhibitions.
Every channel has a role. Every campaign works towards an exhibition outcome.
Meet HOMExhibition-first thinking
Your campaign is planned around exhibitor sales cycles, visitor interests and a fixed opening date.
Distinct audience strategies
A brand considering a stall and a visitor considering attendance need different reasons to say yes.
Connected communication
Your ads, content, landing pages and follow-ups reinforce the same exhibition proposition.
Meaningful measurement
We focus on enquiries, registrations, conversion costs and available booking and attendance data.
Collaboration with your team
We align campaign messaging and enquiry handovers with the people managing your exhibition.
A little clarity
Before we build
your campaign.
Good questions. Clear answers.
Let’s make your next move an informed one.
What types of exhibitions does HOM work with?
HOM focuses on B2B and B2C exhibitions. Campaign planning is shaped around your exhibition’s industry, location, audience and commercial goals.
Can HOM help with both exhibitors and visitors?
Yes. We develop separate campaign messages and conversion paths for exhibitor acquisition and visitor registrations, while keeping the overall exhibition identity consistent.
When should we start marketing our exhibition?
Start planning once your dates, venue and exhibition proposition are clear. Our 90-day campaign approach provides a useful framework, but the timeline is adapted to your requirements. Larger sales targets or longer exhibitor decision cycles may need an earlier start.
Can HOM work alongside our existing team?
Yes. We can align with your organising, sales, creative and website teams, with responsibilities and handovers agreed at the beginning.
How do you measure campaign performance?
Measurement depends on the scope. It can include exhibitor enquiries, lead quality, visitor registrations, conversion rates and cost per result. Booking and attendance analysis also depends on access to reliable sales and check-in data.
Does a registration campaign guarantee footfall?
Registrations and attendance are different outcomes. We support attendance through relevant audience targeting, clear event information and follow-up communication. Actual turnout also depends on the exhibition’s appeal, timing, location and visitor experience.
How much does an exhibition marketing campaign cost?
The scope depends on your exhibition’s goals, target markets, campaign duration, channels and creative requirements. We outline the agency scope and advertising budget requirements in the proposal.
What do you need to get started?
Share your exhibition name, dates, venue, audience, exhibitor categories, current marketing activity and the outcomes you want to achieve.